Mexico is the most dangerous place for journalists in the world. One of the murdered journalists decided to come back from the dead to change that.
Awarded with
9 Cannes Lions including 1 Grand Prix & 3 gold,
3 x D&Ad (including a Yellow pencil),
2 x Epica including 1 Gold,
2 x One Show
Best of Show, Grand Prix & 4x Gold at iab MIXX Mexico,
5x Gold at BalticBest
and others.
Turns out, many self-driving cars had a bug that made them stop at Burger King signs.
Of course we turned it into a promotion.
Awarded Gold & Silver at BalticBest.
America sounds better when everyone is included. My first work for Citi group, together with Publicis New York.
Shortlisted at D&Ad, awarded with a Silver at One Show and a Bronze at Epica, as well as 2 x Gold and a Bronze at BalticBest.
Arthur Sadoun, the CEO, Chairman and, what's more important, the face of Publicis, generously giving me a recommendation for my 10 years serving the group. He also elaborates on what inspired him to make the Epsylon acquisition.
The Australian legend recommends me as the ideal creative and also tells about the real reasons for Droga5 to join Accenture.
The demigod of advertising needs no introduction. In this very detailed video recommendation he also tells what makes an ideal creative.
But it worked exactly as I wanted to:
Editor's pick & top 5 of the week on AdAge
A bronze and a shortlist on Epica and Golden Drum
My Eurobest-winning work for Audi: how to put an ad on every page of a car magazine (and still pay for just 2 spreads).
A Trojan trick pulled on an agency that is famous for pulling Trojan tricks.
It worked, and I got a contract with JvM in Hamburg. See details in the 2019 CV below.
My work for world's most anticipated EV of 2017 was a $2,000,000,000 social crowdfunding campaign to support the oil industry shocked by the rise of EVs.
(Spoiler: of course it failed!).
This small work for Chinese market employs a universal insight backed by solid data and only a handful of stock footage videos.
Done as a part of Durex #orgasmsforall equality move.
Every cat in a shelter is a candidate a candidate for the position of your cat. In 2018, we made a dozen cats famous for being alternative candidates during elections.
As a true low-budget campaign, this one doesn't even have a video case study, only a board. But you can watch the press-release here ⧉ (in Latvian)
Being a creative director is not just about ideas, it's about letting people have them. I'm really proud that this stunt was conceived in our department by a guy whom I welcomed to advertising myself and then helped him to grow, structure, sell and implement this idea. This is my first victory (and first awards) as an ECD.
One of rejected (but still loved) ideas for DIESEL.
A playful outdoor activity implemented in Moscow for Earthwatch. My first creative direction experience (and awards, of course).
To promote Women in politics movement, on 8th of March, 2019, I launched an alternative, all-female version of House of Commons, converting all men to women.
This is how I prepare for pitches: a sketch I've made for future video for Hoot, a brand of cheese flavoured potato chips. In Russian, words for "cheese" and "surrealism" are almost identical. So how could I not.
P.S. We won the pitch. The work is in progress.
P.P.S. Music: 이박사 Space Fantasy ⧉
More works, more fun, more info. 94 pages.
Makes me think "damn, I'm good!" every time I read it. Yeah, like that, in italic.
A small 30-page update to the previous CV. It was 100 slides, but I legally had to cut all the WIP. I will bring it for the interview.
Seriously, I even have a daily "todo" for this in Google Calendar. Hope it works. Hope you noticed it. And in case you didn't - yeah, well, you know, that's just, like, your opinion, man.
I am Andrey Tyukavkin, the ideal creative. Nice to meet you.
